Consider the basic principle upon which a SEO (Search Engine Optimization) works – to optimize the website’s visibility within the actual search engine. A good SEO includes the enormous variability of what people search on the Internet. The more people search certain information, the more the websites on that topic pop up in an engine. The optimization process focuses on improving the overall search – for text, photographic or video information. So why are Sitemaps an important tool for SEO? How can a Sitemap improve SEO? We will consider a few reasons in this article.
Using sitemaps has many benefits, not only easier navigation and better visibility by search engines. Sitemaps offer the opportunity to inform search engines immediately about any changes on your site. Of course, you cannot expect that search engines will rush right away to index your changed pages but certainly the changes will be indexed faster, compared to when you don’t have a sitemap. From an SEO point of view we know getting links from external sites is key but for on page optimization lists of internal links to pages is also a helpful tool. Any ranking benefits seen when using sitemaps are simply a side effect.
How does it work?
The basic notion of a Sitemap is to allow the search engines more information on a URL that is available. It actually works as a map, showing the details of your website. Sitemap is therefore an easy-to-follow overview of a website. It is also a great path for crawlers to go through every page of the website. It actually poses as a check-up for how a visitor goes through a website, and can then show the advantages and disadvantages to a website in question.
Going through a large website
Imagine an example, a person owns a website that is quite large and is constantly updating new information. A Sitemap allows the search engine to go through the information by using crawlers and to make it visible on the website upon a search. In other words, the web crawlers can therefore go through some additional pages on the website and allow the search to be more detailed.
Denoting broken information
The same way that crawlers go through new pages and information, they can also detect mistakes. You should not be worried about these mistakes, they are most common. Either a link for a website is not complete or there is some information missing from one of your website pages. No matter the problems, they are easily detected by crawlers and brought to your attention quite soon. It is one of the most important characteristics of Sitemaps.
Sitemaps Increasing Importance
It is not necessary to include Sitemaps for submitting a website to a search engine. However, it is most recommendable, especially in case of an entirely new website. Experts estimate that in the future Sitemaps will be one of the key factors for a website to appear on a search engine. Crawling through the data will for sure be one of the most important ways of providing exact information for a user when searching on the Internet.
A few more tips
Remember, the Sitemap is supposed to be a tool to help your visitors, not to confuse them. Do not make your website look like a never ending list of links. Arrange them in an orderly fashion and stick only to the necessary ones. The Sitemap should be linked to your home page, so that it is practical and visible. Finally, check the Sitemap on your own, and make sure that it is an accurate map of your website information.