Guest blogging is a fantastic way of getting your name recognised and of increasing your ranking in search engines, but the groundwork involved can be time-consuming and, in the worst-case scenarios, pointless. There are a few pros and cons of guest blogging, and we’ll look at those here.
This blog post lists 4 reasons in support of guest blogging, followed by an even number of drawbacks.
Guest blogging gets you ‘out there’
Writing blog posts for different clients increases the chance of your name being spotted by editors and will help you to build a powerful contact list.
It increases your SEO
When you write for somebody else’s blog, it’s likely that they will allow you to include a small biography about yourself and a link to your own blog. This will boost your ranking in search engines, making it easier for editors to find you.
Your portfolio will grow
The more experience a writer has, the better. When editors take a look at your blog/portfolio and see dozens of links to publications, they’re only going to be impressed by the range of styles that you’ve written in.
A good portfolio can help you through the tough times
Every writer will encounter a rough patch in his or her career. Whether you define this as tiredness, writer’s block or a lack of originality, taking a browse through your collection of published work is the best way of cheering yourself up.
A time-consuming (and time-wasting?) process
Being a guest blogger requires a lot of patience, and sometimes this can be sacrificed for nothing. Emails have to be sent to and from editors, and this can often take more time than anticipated. There will even be occasions when editors don’t reply, which can leave you feeling betrayed.
The occasional identity crises
There will be times when your writing has been so intensely edited that you no longer recognise it as your own work. It is perfectly acceptable to re-order phrases whilst maintaining the meaning of your writing, but this will sometimes leave you feeling cheated.
Blogging for the sake of blogging
There is absolutely nothing wrong with writing as often as you can. However, writing without a strategy can be very dangerous. For instance, if you want to write posts about technology for a new audience, you’ll have to apporach technology blogs that are just starting up. Sending your work out at random simply won’t do.
Ideas that have been reused and recycled
A large portion of ‘new’ blog posts are just versions of old blog posts with a slightly different title. It is easy to fall into this trap is you are solely after publishing experience.
It helps to put a new spin on existing content. For example, ‘How to Raise an Iguana’ could become ‘The Pros and Cons of Raising an Iguana’.
What advice is vital to a guest blogger? Share your thoughts in the comments section.