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Why Content Strategy is Critical

As a freelance writer, I largely create content for websites. Sometimes this comes in the form of a complete re-write to replace dusty content, or it can be brand spanking new copy-writing. I have learned bucket loads over the past couple of years…

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SEO And Keywords - A Simple Model

I make a living (part time) from copy-writing. I have recently only been able to say those words aloud, due to a lack of confidence in my abilities. This was largely due to my absence of any professional copy-writing training or formal digital marketing…

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WP SEO By Yoast - The Down-low

So this week it is all about the WP SEO by Yoast plugin. I am a big fan of Yoast for 2 reasons. The first is that it rhymes with toast, and I really love toast. The second is that it keeps me on track when I am creating web content. Once Yoast turns…

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