The web space – internet market – changes in matter of days. The trend that was super hot just over a month ago could be starting to cool down as the new one emerges on the horizon. Social media sphere is the ideal place to be in touch with the ‘in things’. New trends are first glimpsed here, and so is the changing taste of the social media users. Social media is the barometer of the user’s thoughts and their likings and many businesses have taken to listening to social media chatter and adapt their marketing strategy to attract more and newer prospective customers to their sites.
Many Social media channels exist and harnessing a few of them can mean a big boost to your start-up business. Obviously you can use the popular networks to reach the masses, but similarly you will also need specialised networks to connect to propagate your idea, product, etc. If no social network exist, you can create your own focused group of your visitors who can interact amongst each other and also attract more such visitors to contribute to the discussion.
The mainstream, or rather popular and highly active social media sites according to Hubspot are Twitter, Facebook, LinkedIn, and Google+ and many start-ups are being benefited by exposing themselves to these social sites. Apart from these, there exists specialised networks like Instagram, Del.icio.us, Pinterest, etc that cater to a specific need of the user and are the ideal grounds for a start-up to pitch itself into.
Here’s a look into these popular social networks from statistical point of view.
One of the most popular social site, it has one of the highest number of active users in any given month. According to Outbound Engine, more than 70% of the SMBs have been benefitted through Facebook by way of new customers and they accept that Facebook has been the driving force for the surge in their business and consider it as a critical feature for their marketing strategy.
When business to business marketing is concerned, twitter emerges as the second most popular tool of the marketers as it generates almost twice the leads as compared to marketers without a twitter presence. According to Hubspot, more than 30% of the offline sales happen due to the promoted tweets on twitter. On an average a twitter user will be following four or more businesses and there is a likelihood of them buying from the brand that they follow.
When it comes to serious business or corporate presence, LinkedIn takes the stage without a doubt. It has earned a reputation of a networking site where users are genuine (compared to more social oriented sites) and are serious about their image and reputation. According to Content marketing Institute, LinkedIn is considered as the most effective lead generation network in the business to business marketing sphere. More than 80% of the marketers rely in LinkedIn for their content to get distributed, and almost 65% of the business to business companies have gathered customers through it.
One of the good things that Google gave to the social network space is the +1 button. More brands are now visible on Google+ and as per the Digital Data Blog; more than 5 billion clicks of the Goole Plus’ +1 button are registered in a day. It is also one of the most popular sites amongst the mobile users who access social media sites using their mobile phones.
These are just the top, popular social network sites; the data on the other more focused networking sites is staggering. Given this scenario, and most importantly the cost of harnessing these resources to propagate your start-up is $0 (free), the picture becomes ever clearer as to the necessity of implementing social media marketing strategy in your business policy. Start-up who went on to become popular and successful businesses and brands has at one point or another used social media to its fullest capacity to get maximum results. They have experienced ‘Hyper Growth’, increased brand exposure, widened the exposure of their business, and more so given them more unique customer to talk about their product / service.