Search Engine Optimization – That’s the fancy pants name for SEO. SEO is that important thing that any business with an online presence should know about. Truth is, if you are in the business of selling lawn mowers, or any product or service for that matter, it doesn’t automatically give you a licence to be an SEO fiend. It is just not that easy. It is quite common to see start up businesses with a wonderful idea, fall face down when it comes to their web presence. They have the USP, the sophisticated website and the perfect name. They do not, however, have the traffic. And without traffic, there are no customers. And without customers, well you know the rest. This article takes a look at the basics of SEO and how to get yours right. In no time, your business will be hurtling up the Google ranks. Well at least trotting. One step at a time people.
Let’s really break down what SEO is and the importance it plays in carving out a successful online following. First, let us address the Search Engine. The search engine is just that – the mechanism by which we search for what we are looking for. Google is the most obvious search engine. Search Engine Optimisation is basically preparing your website and its content in such a way, that it will rank higher in the search engine; in other words that your website is performing optimally. SEO is almost like a science, and is studied as such by many. This blog pinpoints the most important notes on getting the best out of your SEO, but there is an endless field of literature on the subject, so take note that this is just a starting point (A really good starting point) we want to teach Search Engine Optimization the right way. It is sometimes an easy and tempting option to stuff your content with key words in order to move it up the ranks, or even worse, pay someone for dodgy SEO. We know that you folk are the type that wants an enterprise to be proud of, so let’s do this the right way.
It’s all in a word. Or two…or three
Key words are the crux of SEO. What are you trying to sell? What is your business all about? Once you understand these things, you will better understand what types of words you need to be considering. However, it is not enough to grab some focus words and run with them. You need to research. Research is the basis for everything that will come. Keyword Planner is a free tool which finds key word ideas and estimates how they perform. This is a great measuring tape for you before you “invest” in certain words. While a word may fare very popularly, it may also have the downside of producing a high volume of pages, causing yours to get lost in translation. This is where you may decide to alternate the words or substitute one word for another, to make your keyword focus more niche. An example might be “content writing”. This term is likely to show up in large numbers, while “content writing quote” may be lower down the scale, yet still popular enough that it will be a successful keyword for you to use.
Have the Key – What next?
So keywords are sorted? Where do we go now? Well, we want to create beautiful content that is rich in information, is interesting and above all, incorporates said key words so naturally, that it is like they were meant to be together. Customers do not want to be directed to a website stuffed with the word “content writing” but in no way actually details the services offered or the reasons why you offer THE best content writing services. Content writing is an example, please mentally insert what you wish here J your key words should form your foundation, with content moulded symbiotically around them. The content will work in perfect harmony with the key words and hold meaning and value for your client. Sure, keywords may drive traffic to your website, but it’s the content that will keep them there. Excellent content AND SEO is achievable; you just need to find your balance.
Meta Tag is not really related to SEO but if you have gotten SEO right, your tag is important to reign the traffic in. Keep it neat, under 155 characters. Make sure your message is strong and clear.
If you have an image that you wish to feature on your website, make sure that the main keyword is featured in the image ALT tag.
Link Me Up
Building links is a nice way to generate traffic to your site. Do you guest blog? Ask the host website if you can include some links in your content, which feed directly back onto your website. Similarly, if you have a good relationship with the host website, they might be happy to partner with you for a mutually beneficial relationship. You link their site, they link yours – get it?
There are a few wee sites that are very helpful in measuring your online success. In particular Google Analytics is a very nifty little tool. It just so happens to be free to use also. But more about that in my next post.
Hopefully these tips give you a solid starting point for tackling SEO. Twoggle are really interested in hearing any feedback or tips regarding this or any blog piece. Looking forward to some opinions!