Implementing the right SEO tactics is the key to the success of the website, its visibility and traffic. The goal of every SEO should be to stay updated with the latest SEO trends and practices. And remember that you must write content that matches the language of the reader and corresponds to the ‘language’ of the search engines.
The SEO of 2021: Essentials
The factors indicating good ranking keep changing over time as SEO constantly evolves. According to professionals like Andrew Defrancesco what worked for other websites a few years ago might not work now. In this list there are the key components of the best SEO practices in 2021:
The quality of the content.
The number one important thing to remember, which can benefit the accomplishment of this important step, is that we write for actual people, not for the search engines. This approach can never be overrated. It doesn’t mean that the tried and tested method — trusting the power of the keywords, must be neglected. Instead, we should pick the keywords that really matter. Besides, in 2021 it is vital to focus on long-tail keywords in the content by putting them in the beginning and supporting them with similar phrases in the process of writing. When readers spot a website that has a unique style and a sound voice, they keep reading the text to get the answer to their inquiry.
The user intent
Recently, Google’s search engine bots have changed their working mechanisms, and the algorithms can decode the intent of the searcher much better now. If the content is super unique and fresh, but it doesn’t satisfy the user intent, it won’t become the algorithm’s ‘favorite’ and won’t be ranked high. It’s crucial to really find out what the readers are looking for and write based on their needs.
Core web vitals
Core web vitals represented by Google include Loading, Interactivity, and Visual Stability. All of these are designed to increase the website’s speed and assist websites with the privilege of providing a better user experience for the long-term success of the SEO strategy. There are special measurements to keep in check when tracking the Core Web Vitals, such as:
- largest contentful paint
- first input delay
- cumulative layout shift
It’s also crucial to mention that our focus here must also be on optimizing for mobile friendliness, quickly loading pages, the safety and security of the site.
More than ever, internal linking has become vital for better website ranking and the overall success of the SEO strategy. There’s something magical about linking together the pieces of content that we’ve written on the same topic.
Studies show that people have started to prefer reading in-depth and detailed content, which goes through every aspect of the topic. The more words we have on our blog — the higher we’ll rank and the more competitive our content will appear.
A Title tag may seem to be a breeze to tick off of our to-do lists when writing, but the importance of a good title tag is underrated. It’s the first thing that catches the eye and it needs to be concise and to the point.
Keyword gap analysis
This is one of those rare cases in life when a comparison with others is recommended and even beneficial. This is a way of getting insight into what keywords your competitors are ranking for and what we’re not ranking for by comparing our keywords. And this is why it’s called keyword gap analysis — when we find the missing keywords we can fill the gaps in our content and make it more complete.
SEO is something that changes with every second of the day, it’s in constant development. We tend to stick to the same knowledge and habits, meanwhile, SEO keeps changing, and it’s always a good idea to update our perspective.