How to select a niche? If you want to become a blogging authority, you’ve got to be fanatical about your subject matter and find new ideas year after year. This blog post will focus on just that.
Identify your passion
You’ve got to be interested in the topic that you’re blogging about, otherwise you’re letting both yourself and your audience down. If you don’t care about your subject matter, readers will see this and lose all respect for you.
Put yourself at their desktop. If you came across a blog that had been written with sloppy language that’s based around several re-phrasings of a Wikipedia entry, you’re going to be disappointed.
What you want is to find an authority. You want to discover a blog in which your subject of interest is being written about with competence. This is exactly how your audience should see you. You have to be so passionate about your field of interest that they don’t ever question your authority.
Going a step further
Let’s say that your passion is chickens. There is, like any other topic, definitely going to be an audience out there, and you’ve got to appeal to this audience. Find out the specific details about chickens that your audience want to know about.
There are several ways of doing this. Below are a couple of the most effective methods:
- Identify your competition to find out what is being said about chickens, along with what what isn’t being said. By discovering what people already know, coming up with original ideas becomes a whole lot easier.
- Use Google’s keyword research tool to see the most popular searches that are applicable to your niche. So, if you looked for the keywords relevant to chickens, you might find that ‘chicken rearing’ is a popular topic, whilst ‘baby chickens’ is searched for less often.
The information found here can be used to create a niche within a niche.
Becoming an authority doesn’t happen overnight. Give it time, and you’ll soon become an idol to those who are in need of valuable advice on raising baby chickens.
How did you select your niche? Is there any crucial advice that has been neglected by this post? Let us know in the comments section below …