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How To Recover From a Google Penalty

Your website was receiving good amount of search engine traffic for your keywords. Suddenly traffic diminished and now you are receiving only a fraction of your earlier traffic. Sounds familiar? Google has penalized your website.

Since the beginning of Internet age Google and other search engines have penalized websites with bad links or those using black hat SEO techniques. But during last 2 years there have been many updates to Google’s search algorithm and websites have been on the receiving end of Panda, Penguin and Hummingbird updates. These names have become synonymous with websites losing their top positions on SERPs (search engine results pages).

how-to-recover-from-google-penalty

Contrary to popular belief it’s quite possible to recover from a Google Penalty in most of the cases. Many people have successfully regained their earlier place in serps after making necessary changes. In majority of cases duplicate content or poor quality backlinks are the main culprits. And if you address these issues your chances of recovery are very high.

Basically you will need to follow these 3 simple steps in order to recover from a Google Penalty:

Analysis

First of all you need to be sure that traffic has dropped due to a penalty and this is not another seasonal dip in traffic. Check your Google Webmasters Tools for any messages although in case of Penguin or other algorithm change you will not receive a message. In such a scenario you will need to carefully monitor traffic. Analyse your current traffic and traffic history and if you think the current drop in traffic is due to a Google Penalty then proceed further.

Backlinks

Next step is to start analysing your backlink profile. There are many tools available to analyse your backlinks. Some of these are free and others are paid. You can use Google Webmasters Tools, Open Site Explorer, Ahrefs, Magestic SEO .In addition to these tools there are some other excellent analysis tools available in the market specifically for analysing your link profile. You can also use other paid tools such as Link Risk for a deeper analysis of your backlinks.

A sample report from Link Risk tool which shows percentage of Bad Links

Link Detox is another tool which will provide detailed analysis of your backlinks and how many links are suspicious and need to be removed. It will generate a report like the one below which will point out the number of Healthy, Suspicious and Toxic backlinks in your overall link profile.

A sample report from Link Detox tool showing various types of links.

Your website was receiving good amount of search engine traffic for your keywords. Suddenly traffic diminished and now you are receiving only a fraction of your earlier traffic. Sounds familiar? Google has penalized your website.

Since the beginning of Internet age Google and other search engines have penalized websites with bad links or those using black hat SEO techniques. But during last 2 years there have been many updates to Google’s search algorithm and websites have been on the receiving end of Panda, Penguin and Hummingbird updates. These names have become synonymous with websites losing their top positions on SERPs (search engine results pages).

Contrary to popular belief it’s quite possible to recover from a Google Penalty in most of the cases. Many people have successfully regained their earlier place in serps after making necessary changes. In majority of cases duplicate content or poor quality backlinks are the main culprits. And if you address these issues your chances of recovery are very high.

Removal

Removing bad backlinks is the last and most complex stage. Once you have decided which links to remove you must make a spread sheet of these links and details of webmasters for each of the connecting sites. Keep in mind that this is going to be a lengthy process. Most of the webmasters will oblige and remove the link once you have informed them of the impact on your site. But in many cases you may not get the required cooperation.

In such a scenario you will need to inform Google about removing the backlink in question through Google Disavow Tool . Google has published this guide on how to use disavow tool.

Please use disavow tool with extreme caution as this can further affect your website performance in SERPs. After you have finished this you will need to submit a reconsideration request to Google. Normally if your request is approved you can expect to see results in a month or so but sometimes this can take more time.

 


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