If you have a blog and are actively promoting it, chances are you’ve heard about how Search Engine Optimization helps your blog become more visible during searches, but what about the workings behind all that? Just how does a search engine work to promote your blog? Here we’ll look at how SEO helps your blog rank better in the search engines …
How Search Engines Work (in a nutshell)
If you spend any time whatsoever on the internet, chances are you have used search engines like Google and Yahoo to look for something specific that you weren’t sure where to even start looking.
How do those wonderful things work? There’s no magic behind how a search engine works. It’s just a computer program that can index web pages into a database based on what search words were triggered. The program is able to speed read through millions upon millions of different webpages and the best search engines come up with results in under a second.
How does a search engine go through all that data? They have their own little helpers called search spiders (also called webcrawlers). These got their name because they crawl up and down the web, looking for the content to match the search. These programs collect data, consolidate it, present it to the search engine which then ranks and summarizes the sites, pages and information.
So What Exactly is SEO?
SEO is not part of the internal process of the search engine. It’s what blog owners practice to make sure they have more exposure during a search. SEO allows the search engine to properly assess the content and index it accordingly.
There are many things you can do to enhance a search engine’s operations and some SEO strategies are more sound than others. Some strategies have been around since search engines were programmed, other techniques are still evolving.
How Does SEO Help Your Blog?
Making sure you have good SEO strategies will let the webcrawlers have more and better information about your site, highlighting the important pieces of information which in turn will land you a better spot in the search engine’s results listing.
In short, the better your SEO, the higher up the search list you will be, and studies show people using search engines usually click those on the top links and rarely go beyond the second page of the search.
Things that improve SEO
Owning Your Domain and Hosting – Search engines are programmed to point you to websites that are considered serious and trustworthy. This is not to say free hosting sites don’t have those qualities. It just that search engines consider free hosted blog sites to be less serious and reliable as compared to ones on domains actually owned by the blog owner.
Have as Much Original Content as Possible – This not only refers to the text in your articles, as much as possible have unique content when it comes to photos. Yes, search engines are also programmed to look at the alt text of an image. If you can, provide your own images. Shoot and upload your own photos if you can. Sure, you can always get generic images from Internet, but chances are that others have used the image too and it might impact your search.
Use the Right Keywords, and Put them in the Right Places – it’s already a given you’ll use the keyword in the body of your text, but where else should you put it that is sure to positively impact a search? Whatever you do, do not overstuff your content with keywords.
The Title – Try to keep the long-tail keywords in the title under 70 characters to make it easier for bots to search. Having it longer than this will actually get
The URL – The title should be in the web address, enough said.
The Metadata – The meta-what? Your metadata is supposed to give search engines information about the information in your blog at a glance. The more accurate it is the more data the search spider will get out of your site.