Sending an email can often lead to filling someone’s spam box. Spam denotes any electronic junk mail. The folder allows people to avoid annoying marketing messages and commercials. If you are seeking a broader audience and wish to contact more people by directly ending in their inbox folder, here are a few tips on how not to end up in a spam box. Similar to how Google keeps adjusting its search algorithm to provide the best results, we must also regularly adjust to ensure your non-spam email gets delivered. In this post we offer advice to help you make sure that your emails get delivered.
Follow the Guide
The Guide refers to emails sent by a certain business or a firm. The Federal Trade Commission of the United States has issued the CAN-SPAM Act in order to protect its customers. Follow these simple rules in order to avoid the spam folder and easily go through the spam filters.
In case you are sending an email as an individual, you can still follow the tips listed in this article.
Check for spam reports
You should go through your email account in detail. Check whether people have placed any reports on your emails being spam. There are numerous ways of doing so, and one of the most popular is to do a spam test. If you visit Litmus.com you can go through a selected series of filters, and it will allow you to test your website on the most frequent email operators.
Even legitimate and innocent campaigns can get trapped in spam filters based on small issues you may not have considered, like your sending name or email address, and information shared from other spam filters.
Consider your expression
In case you use some typical expressions that are called spam triggers then you cannot hope for the inbox folder. Avoid the typical phrases for advertising and be precise as possible. Do not use words like for example free or promo but also think about your email content in the overall. If you input a link, try to only use legitimate websites, and do not overcrowd the message with numerous HTMLs.
Precision is key, so be sure you are not sending a long, confusing message. The size should be of a standard format of about 30 to 50 kb per email. Of course, it could be a bit larger if you are including an image or a photo, but think about resizing the actual image or include a link with a link preview of it.
Avoid using your purchased list
One of the most definite roads to the spam folder is by sending an email to the contacts on your purchased list. Businesses are making a huge mistake here, because the email recipient should be the one choosing whether they want to be specifically contacted ona periodical basis. Therefore, the email should be adequately permitted, and if not, it will definitely go to spam.
Make sure you are not on theblacklist
If your email server is on a blacklist, it becomes extremely difficult to reliably send email, especially to new people on your lists. Consider this – if you are using a server that is validated as inadequate, your email will not be sent to the inbox folder. All email websites use spam filters and some even advanced programmes to prevent spam from reaching people’s inbox folders. These filters and programmes are constantly being developed and updated to trick even the best spam tricksters out there. So, stick to reliable servers and make sure your ID detail is clear and exact. It provides a sense of trust.