Presenting an aesthetically pleasing blog, is as important as the content itself. This is not to undermine the power of the written word; always curate your posts! However, it is just as vital to give your audience a visual treat, with carefully chosen colours, imagery and abstract design. This blog looks at some of the different ways that you can make your blog the Mona Lisa of the WordPress world.
Set the tone
It is really important to know the tone that you are seeking for your blog. Is the content witty and funny, or dark and serious? Beauty blogs are quite popular, so let’s take them as an example. A beauty blog should be presented much like a magazine; glossy, bright, and appealing to the eye. The idea of beauty sparks to mind connotations of perfection and flawlessness. A haphazard blog, with poor quality images doesn’t quite connect with such connotations does it? Thus, we can see the correlation between achieving the right aesthetic tone with blog content. A more grungy site could probably get away with such imperfections; these anomalies might even make it more twee and endearing to people. It really is about striking the right balance, and figuring out what works.
I mentioned imagery above, but it deserves a little paragraph all on its own. Images in blogs are exceptionally powerful. They act as a window for the audience to peek into the heart of the content. Words, while beautiful, can feel very naked between the pages of a blog, so make sure and dress them with suitable pictures! As mentioned above, make sure the imagery is of good quality. Very pix-elated pics can be confusing to the eye, whilst those out of focus are just plain frustrating. Above all, make sure the images you are using are yours to use! If you have pinched an image off the internet, check if there are any copyrights attached to it. If you can afford to, Shutterstock is a great website to visit, to purchase imagery.
If you have created a blog through WordPress, you will be ecstatic to learn that they provide you with a flurry of template options. Colours and fonts can be adapted also. Pay a little, and you will get a lot more. Again, keep in mind your blog content, when choosing colour. Loud neon pink may not work for a health blog, while shades of grey probably won’t do a cookery blog any justice. It is a good idea to try a few different template coats on for size, before settling. It is really all trial and error.
Ensure that your blog has a clearly defined, easy to navigate layout. It is important to have your social media buttons, but keep them together and do not bombard your reader with them. Put only the ones that are relevant, and size them so that they are visible, yet sitting discreetly on the page. Your navigation bar should have no more than 8 tabs, and the reader should be able to find what they are looking for with relative ease. Remember, if people get frustrated on a site, they are likely to leave it.
While it is very important to update your blog (mainly with fresh blog posts), make sure you do not make too many dramatic changes to the aesthetics. While the background may need an uplift, be wary of changing colour and template too much, as it creates brand suspicion. Loyal followers will lose faith in your blog, as constant change creates a sense of upheaval. “If it isn’t broke, don’t fix it” – as the saying goes.