There was a time, when the Internet was still a relatively new tool for people to use, and keywords were simply stuffed randomly on a website, in order to try and secure visitors to the site. This is no longer the situation with the use of keywords. Google has become a lot wiser over the years, and its algorithm has changed and improved.
This means that good keyword research and use is vital, if you want to rank for the keywords you use. This is an essential part of any good SEO strategy. And a good SEO strategy is essential, if you want to encourage visitors to your web presence, and improve lead generation and sales, as a result. Working with an expert in online marketing, is a good idea, if you want to ensure that you are using the right keyword, and overall SEO, strategies. But, there are some things that are useful to know, whether or not you are choosing keywords yourself.
Think about what you would search for
Before you start to use a keyword tool, it’s important to think about what you would search for, if you were looking for your content, and the product or service you provide. This is a good starting point which gives you an idea of what type of keywords to research.
Use keyword research tools
Once you have done some groundwork, you need to use a keyword tool, such as Google Keyword Planner. In fact, it’s often a good idea to use more than one tool, as this provides you with a range of data. Using a keyword tool enables you to see volumes of people who have searched for keywords, and provides you with other related keywords that you may want to consider.
Remember volume is not always best
It’s important to remember that opting for very high-volume keywords is not usually the best idea. The higher the volume of searches, the more competition there is likely to be. It’s better to rank third for a keyword with a few thousand searches than to rank twentieth for a keyword with hundreds of thousands of searches.
Think about long tail keywords
One way of securing high ranking for a keyword is to go with the long tail version. Searching for longer phrases is far more common than it used to be, as people are now more used to searching online. You can take advantage of this.
Look at what your competitors are doing
Once you have a keyword in mind, use it to search. You will be able to see your competitors in the search results. Take a look at how they are using the keyword. Is it in the site URL, or the title of an article? How does their content relate to the keyword? Do not forget that you need to do as well as, or preferably better than, these competitors, when it comes to ranking for the keyword you have chosen.
Use your chosen keywords wisely
Once you have a keyword in place, you need to use it wisely. It should feature in your meta title, as well as in titles and headings on the page. You may want to think about using alternative keywords that you have picked up during your keyword research. This helps you to keep the theme going without repeating the same keyword on numerous occasions.
Choosing and using keywords is a task that requires concentration and effort, in order to get it right. You can use the advice we have given you to either do the work yourself, or to help you find the right marketing professional to work with.