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Digital Trends in 2019

As we near the end of another year it's time to look to 2019 and new digital trends that will reign supreme online. Chatbots Sometimes chatbots can be bothersome, mainly when you are familiar with a certain website. But overall these artificial intelligence…

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How To Create a Great Splash Page

There are a lot of creative people on the web with a lot of talent for creating amazing looking pages. In recent years, one of the most important kinds of pages to find their way into commercial web sites in particular has been the splash page. The…

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Podcasts - How To Start Your Own

In an earlier blog, I promised to revisit podcasting and discuss in more detail. The time has come to learn: podcasts how to start your own! Podcasts have made a reappearance, first gaining traction in 2004 and then declining for a long stretch.…

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Why Content Strategy is Critical

As a freelance writer, I largely create content for websites. Sometimes this comes in the form of a complete re-write to replace dusty content, or it can be brand spanking new copy-writing. I have learned bucket loads over the past couple of years…

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