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Why Content Strategy is Critical

As a freelance writer, I largely create content for websites. Sometimes this comes in the form of a complete re-write to replace dusty content, or it can be brand spanking new copy-writing. I have learned bucket loads over the past couple of years…

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Video Content Marketing In 2017

Video is officially leading the pack in content marketing. Per a recent survey conducted by ANIMOTO, an ability to create video is the most desirable marketing skill to be in possession of. I must admit, this revelation made me slightly nervous.…

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How To Continue Building Backlinks

We Want to Start Building Backlinks Creating content that has a lasting presence and continuous readership is really the aim of the game. It’s not uncommon in content marketing circles to create content, do some outreach to gain links, then start…

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