As a freelance writer, I largely create content for websites. Sometimes this comes in the form of a complete re-write to replace dusty content, or it can be brand spanking new copy-writing. I have learned bucket loads over the past couple of years…

Video is officially leading the pack in content marketing. Per a recent survey conducted by ANIMOTO, an ability to create video is the most desirable marketing skill to be in possession of. I must admit, this revelation made me slightly nervous.…

We Want to Start Building Backlinks Creating content that has a lasting presence and continuous readership is really the aim of the game. It’s not uncommon in content marketing circles to create content, do some outreach to gain links, then start…

It doesn’t matter if your business is exclusively online or has a physical presence; once you have a website, this marketing strategy is workable for you. Most business owners are not marketing extraordinaire's, so it can be daunting to attempt…

What a time to be alive and in the content marketing industry! It is absolutely exploding in popularity now, and sees no signs of slowing down. With that in mind, I have decided to look to the predictions for trends in the industry this year. Believe…