There are a lot of creative people on the web with a lot of talent for creating amazing looking pages. In recent years, one of the most important kinds of pages to find their way into commercial web sites in particular has been the splash page. The…

In an earlier blog, I promised to revisit podcasting and discuss in more detail. The time has come to learn: podcasts how to start your own! Podcasts have made a reappearance, first gaining traction in 2004 and then declining for a long stretch.…

Creating valuable and engaging content is essential to forming a relationship and trust with your potential customers. The key reason for this is to generate sales. But it’s not all about sales. Providing good content gives you the feel good factor…

As a freelance writer, I largely create content for websites. Sometimes this comes in the form of a complete re-write to replace dusty content, or it can be brand spanking new copy-writing. I have learned bucket loads over the past couple of years…

Video is officially leading the pack in content marketing. Per a recent survey conducted by ANIMOTO, an ability to create video is the most desirable marketing skill to be in possession of. I must admit, this revelation made me slightly nervous.…