If your site does not have good Google rankings, it’s better for you not to have a website at all. Keeping a site for your business or any kind of presentation has its price and sometimes it’s costly, especially if you’re doing it wrong. In this post we’ll look at 7 SEO mistakes to avoid in 2015.
A perfect website with low visibility is in fact a lousy site, and in order to get proper visibility, you need to optimize your website for search engines.
Google is not the only Search Engine
In this article I want to list some of the SEO (Search Engine Optimization) mistakes you should avoid in 2015. Every once in a while, search engines such as Google, Yahoo, Bing and the bunch update their algorithms, meaning the things you used to do before no longer work as good. They do this in order to make sure the best and most relevant content always stays in the top of the search results. Often people try to cheat the system, which is the number one reason behind the frequent algorithm changes. Before I list the seven SEO mistakes you should avoid, there is one thing I must stress out: Google is not the only search engine, and don’t shift your entire attention only to it. Keep both Bing and Yahoo in mind! All of these engines now began to determine relevancy not just based on content match, but also based on external criteria. Essentially, spammers forced web search engines to evaluate the trustworthiness and popularity of each document and content source, and to incorporate that into the notion of relevancy.
Here are some of the mistakes that are often made, but should be avoided:
Don’t try to cheat the system, because eventually the system will win and your site will get downgraded to oblivion. Cheating includes buying links, putting links in the same color as the rest of your text, click-baiting, and basically anything misleading in any way.
Failing to tag and metadata properly
Keywords are not the only thing you should look after when optimizing content. Don’t forget to put relevant tags. Ask yourself what would people need to search for in order to find your content. Add metadata to all content, including video, images and text.
Using the same keyword multiple times
Just because you put keyword “cars” ten times in your article and linked it somewhere, it doesn’t mean your page will be ten times more optimized. As a matter of fact, it’s the other way around. Be creative with keywords and make sure you don’t repeat them.
Not researching keywords
Look at your site’s analytics. Who is your audience? Where do they come from? What did they search for when they found you? Use that knowledge to place proper keywords in your articles.
Not being mobile-friendly
Mobile is taking over the internet, and Google recently announced that all websites which are not mobile-friendly will be severely downgraded. Having a mobile-friendly website is a *must*.
Not using social media
“I use social media, therefore I am.” – If Rene Descartes were alive today, this is how his famous quote would stand. If your content is not shared on the social media, it doesn’t exist, so make sure you create quality content and share it on various channels.
Not valuing speed
A recent study has shown that if your site doesn’t load in less than three seconds, people will go somewhere else. Don’t sacrifice speed for cheaper servers and a bunch of modules for your CMS. Make sure you site loads, and loads FAST.