Selecting an SEO company can be a daunting task, but fear not – here we will cover how to best go about searching for your perfect SEO partner.
Search engine optimisation (SEO) plays a vital role in the promotion of online content. Without a decent ranking in search engines a website can struggle to reach its audience, but deciding who to work with can be difficult. Here are 5 things to consider when looking for an SEO company to hire.
1. Talk to their current clients
It’s worth learning about an SEO company’s current clients if you are thinking of hiring them. After all, they’ve experienced the company’s tactics first-hand. This can also tell you about the types of people that a company has worked with. If a particular organisation has succeeded in promoting a retail brand, that’s not going to help your blog out.
2. Ask to see case studies
By viewing case studies with previous clients, you’ll get a good idea of how effective a company’s strategies have been. There are fewer accurate sources than physical evidence, and the information you find will support you in making a well-informed choice.
3. Question their methods
Who have they worked with before? What strategy did they use? How are they going to help you? These are valuable questions that are worth finding answers to. A good SEO company will respond to your questions with lots of detail. If they care about the promotion of your blog as much as you do, they will show it.
4. Say no to affiliated links
Affiliated hyperlinks take viewers to web pages where they can make purchases, but these are often irrelevant to your website. Basically, you’d be paying for somebody else to make a profit. Affiliated hyperlinks will also be detected by Google Penguin, which will lower your ranking in search engines. If an SEO company insists on using affiliated content, walk away.
5. View their online reputation
For every company that you have shortlisted, you should find out what the online community think about them. Search for them on Facebook, Twitter and on message boards to discover what is being said about them. This can also be a great way of seeing how active they are with their clients. The more positive information you find, the trustworthier they will be.
What do you look out for in an SEO company? Let us know your thoughts on selecting an SEO company in the comments section below.