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3 SEO Training Programs For Beginners

Search Engine Optimization is something which can be self taught. However, it will take a while before you finally get to grips with how it works and how you should strategize to achieve your desired results. If you are looking for a quick approach to mastering SEO, why not sign up for a training program from the experts? You can save a lot of time with same basic SEO training – which is best spent in executing your SEO strategies.

seo training

We have found and reviewed three training programs for you to look into.

SEO Book

SEO Book provides efficient tools, a private member’s forum, and videos to help you zero-in on your SEO strategies.


SEO Book is a great resource which includes several key features for learning about SEO. Firstly, there is a community forum full of seasoned experts and participators, including SEO Book’s founder Aaron Wall himself. It is well known that the general SEO and marketing is one of the best places to learn about new tools and techniques. SEO Book also has many free or paid competitive research tools, keyword tools, as well as a series of excellent training modules. These modules have an abundance of informative tutorials and videos which are not only well presented but also easy to understand.


Having been in the industry for more than 17 years, BruceClay provides SEO classes and an SEO certification program (optional) that are regularly updated with methodologies and topics. 


Its full course will take about four and a half days, covering over 440 slides. The lessons include changes and developments in internet marketing and SEO. There are also discussion sessions where you can confirm your understanding of the training modules and materials. There is also a chance to interact with other classmates.

The training is priced differently depending on your level. The standard training comes at a hefty price of $1,795, there is also an advanced option. As the training only covers four and a half days, this might not be enough to fully develop an understanding of the intricacies of SEO.

Market Motive

Launched in 2007, Market Motive is a combination of expertise from three great professionals. Their motive is to provide in-depth knowledge and training in SEO, conversion optimization, content marketing, social media marketing, web analytics, mobile marketing, and PPC advertising.


Market Motive offers 22 courses in all. This includes 8 certification courses, 200 hours of video content, and 14 short courses. It caters to beginners and intermediates. The format of their training includes readings, tests and quizzes, and training videos.

Its price may be a drawback. For users who want to train based on their own pace, they pay $299 a month. If you want the Coached Master Certification, you pay $3500.

Have you had any good/bad experiences with SEO training? We’d love to hear about them in the comments below.

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