If you’re a webmaster whose website has a bounce rate of over 90 per cent, I have some really bad news for you.
Having a high bounce rate is extremely harmful to your business, and it should ring all the alarms you have in your head to go start changing things.
What is a bounce rate?
So what is bounce rate and why is it high? Google puts it in a single sentence: “Bounce Rate is the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with the page).”
What this means is that people found a way to your site, opened it and – left. They haven’t clicked any other pages within your site. Maybe they have read something here and there, but they’re generally uninterested.
But what’s even a bigger problem is the fact that webmasters seem to believe the bounce rate should be high. They’re kind of at peace with this information, but it doesn’t have to be that way.
Main issues of big bounce rates
There are a number of things you can do to decrease your bounce rate. As a matter of fact, I’ve gathered 11 things you can do, but before we proceed, we should first identify what the problem might be.
There could be a number of issues with your site, from having a single-page site (if that is the case, you will have a 100 per cent bounce rate and there’s nothing you can do about it), to incorrect implementation, to lousy site design, to having no clue who visits your site in the first place.
So, here’s what you can do to reduce your bounce rate:
1) Know your demographics –Check out your analytics and see if you can find out who your audience is. Where they come from, what language do they speak? What are they searching for?
2) Serve the proper content – Now that you know who your audience is, make sure you give them what they want to see.
3) Call to action – Make them click. Whatever you do, have a “read more” or “read related” links in your articles. This is crucial.
4) Be mobile friendly – This one is pretty self-explanatory, but let’s just repeat one more time: Your site *must* be optimized for mobile.
5) Design – Make sure your site is properly designed to be pleasing for the eye and with quality content.
6) Add a search box – Whenever your CMS permits it, place a search box. Sometimes people find your site while looking for something, and if they don’t find it, they might either search within the site, or leave right away.
7) Move the most important content to the top – You will want to throw out your full arsenal as fast as you can, so don’t leave the best for last, that’s not how the web works.
8) Lower the load time – Surveys have shown that people expect a site to load within two seconds, and if it takes more than three, they’ll leave right away. Talk about a bounce maker.
9) Larger headlines – I don’t know why, but a lot of people say this works. It’s not hard to make, so why not try it out.
10) Measure the bounce rate – It is known that people visiting from certain pages behave in a certain way. If the majority of your visits comes from 9Gag, where people’s attention span is usually shorter (they’re used to getting their content fast), then you might want to consider changing your partners that send you traffic.
11) Don’t do all of the above at once – Do one thing at a time, so you can know which one works, and which one works better.