Hello! In this article you will learn about the fundamentals of the term SEO.
Online marketing can be defined as the method or the practice to spread good word to a wider audience about your business with the help of the internet.
SEO stands for Search Engine Optimization and it can be defined as the process of optimizing online content, where search engines display your content on top due to the result of a keyword.
Google has many algorithmic updates which they constantly roll out, which directly affects the rankings of websites which are displayed in the search results. The two different types of SEO are:
On page SEO: Despite the constant changes made in the algorithm, conducting on-page SEO still remains the same. There are some factors which still remain the same such as time spent on site, click through rate and many others.
Off page SEO: The major factors which are responsible for the improvement of search engines that come into play to improve your off-page SEO are social promotion, content syndication and much more!
Some of the elements that you need to be aware of, to try and improve your on page SEO are:
Crawl errors: It is an error which can occur and the most common representation is a 404 error. Some other factors which may contribute to crawl errors are slow speeds, impacted rankings, Google penalties and high bounce rates.
Keyword research: This is an important process as keywords help you find the content that you are looking for. Some of the major types of keywords are long tail keywords and head keywords.
Page optimization: It involves doing a particular set of keywords for optimizing pages and writing content. This involves producing content for the search engine as well as your readers.
Speed: One of the best factors to improve the overall SEO is by increasing the speed at which the page loads. Google has an affinity towards websites, which have content which loads faster than clunky heavier websites.