WP SEO By Yoast – The Down-low

So this week it is all about the WP SEO by Yoast plugin. I am a big fan of Yoast for 2 reasons. The first is that it rhymes with toast, and I really love toast. The second is that it keeps me on track when I am creating web content. Once Yoast turns green for me, I know I am on the right path. Yoast is a plugin that is used for your WordPress SEO. SEO, you guys know, is only my favourite thing ever. So Yoast is like my second best friend in this case.

Yoast, in a nut shell is imperative for the optimisation of your website. It is an absolute must to ensure that Google indexes and crawls your website, thus making it searchable.  It also allows you to tell Google what your website is all about. In this blog, we will give a wee run down on how to install Yoast for your WordPress blog, and also how it works in more detail.

Yoast - The Down-low

Install Yoast

It is super easy to install Yoast. WordPress have relatively simple processes in order to cater for even idiots like me. So, it goes as follows –

  1. Go to Dashboard, select Plugins and then click Add New.
  2. Type WordPress SEO by Yoast in the Search box.
  3. Click the Install Now link.
  4. When pop-up alert box asks if you really want to install the plugin, click OK.
  5. The plugin will automatically download.

Use

OK so you have downloaded the plug-in, now it is time to use it. The Yoast functionality sits like a traffic light, and will highlight in either red, amber or green depending on the SEO and readability of your piece. You should absolutely always aim for a green light in both cases. Don’t you dare even look at the publish button if either are red.

Readability

The readability side of Yoast will rank your piece according to certain criteria, such as use of keyword, passive sentence, Felsch test, amongst other things. To be honest, this side of Yoast is fairly easy to get to grips with, if you have some smarts. You are given a breakdown of different traffic light colours for each criterion. On using WP SEO by  Yoast at first, I had no clue about the Flesch test etc., but everything is very clearly explained by clicking on hover link for each. I was then able to work out what I needed to amend, in order to get the green light.

SEO

This part of Yoast is a bit meatier, but that is why we are here to break it down for you guys. Firstly, what is the keyword of your post? It definitely needs to appear in the title, and would be great to see it in the first paragraph also. There is an optimal keyword density that you need to really adhere to. It can be tempting to stuff the life out of your content with your chosen word, but if the content does not warrant the word in that particular sentence, than leave it out. A good example of optimal keyword usage is this blog. I am writing about Yoast, so this is my chosen keyword. I have used the word throughout the text, but only in a manner that is relevant and necessary to my content. Whilst there is not an exact figure on what is optimal in terms of your keyword usage, Yoast know how to help a brother out. They will actually tell you if you are good to go or in the red. You can then tailor your content to align with their advised percentage.

 

Meta description

This little piece of text is like a tweet – almost the same number of characters allowed, and in which to effectively deliver a message. The Meta description is the lad that shows up on google search under your SEO title. It quickly tells people what you are all about, and is really the most important piece of info you need to nail. What you write will determine if someone clicks or flicks. The focus keyword should definitely feature, and the information should be accurate and in line with what your website has to offer. Google may penalize Meta description spoofers who try to draw people in with lies, so be warned!

SEO Title

SEO Title is literally like the most important thing ever – ok I am aware I keep saying that, but I don’t want to underestimate anything guys! Your SEO title is used on search engine results pages (SERPs) to display preview snippets for a given page, it gives a very concise description of a page’s content – the Meta is where you pad out that description.

Meta Tags

Meta tags are words or terms that are key to your content. You may choose between 3 and 6, simply inserting a comma between each. Yoast will let you know if you are on the right track.

I have summarized just some of the tools that are contained within the Yoast functionality. Yoast actually manifests itself differently on different WordPress sites, depending on version amongst many other things. The fundamentals remain the same on most however, and I have outlined these above. There are tons of Yoast crash courses online, so you can brush up your knowledge. The guys at Twoggle also know a thing or two, so why not drop us a line and we can help you out with any queries. Even better, the Twoggle folk can just install your whole WordPress and Yoast if you are starting out from scratch. This will give you more time to focus on creating amazing content. Find out more by clicking this strategically placed link here. Speaking of blogging, and great content, I think it might be time to write about all you need to know before starting a blog. I’m thinking crash courses, technical stuff, useful resources, the whole lot. This topic is a big one, so it will be a 3 part series. Catch the first one next week.

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