Tag Archives: seo

SEO And Keywords – A Simple Model

I make a living (part time) from copy-writing. I have recently only been able to say those words aloud, due to a lack of confidence in my abilities. This was largely due to my absence of any professional copy-writing training or formal digital marketing studies. Having said that, I have managed to build up a […]

5 Gut-wrenching Challenges Faced By Bloggers Today (and How To Counter Them)

The availability of so many blogging platforms online these days made it easier for just about anyone to start their own blog. Even so, it doesn’t mean that all bloggers find it easy to blog consistently without hiccups – there are challenges to be tackled each day, preventing a good blogger from becoming a great […]

How To Create Great Content

Creating great content needn’t be a feat. It does not require Shakespearean language, or wordy paragraphs, to prove engaging to an audience. The most important quality of web content today is relevance. Is there an audience for the article or blog? Is what you are writing about going to serve a purpose or use to […]

3 SEO Practices That No Longer Work In 2015

The SEO practices or Search Engine Optimization is an extremely well known term in the IT industry. In order to improve your website and to make sure that the visitors look up for you, you should improve your SEO. Throughout the years search engines have developed numerous practices on how to optimize the search. However, with technology […]

Using Social Media Effectively

Social Media, Is it Really Profitable and Productive? It can be! When used appropriately social media management and marketing can be both profitable and productive. Although, if not managed properly can have the opposite effect, reducing productivity or profitability, or both. So, how can you make the most of using social media marketing effectively? Keep […]

3 SEO Training Programs For Beginners

Search Engine Optimization is something which can be self taught. However, it will take a while before you finally get to grips with how it works and how you should strategize to achieve your desired results. If you are looking for a quick approach to mastering SEO, why not sign up for a training program […]

Google’s Pigeon Algorithm Has Been Set Free

Google have recently rolled out an algorithm update to their local search results. Termed the “Pigeon” update by Search Engine Land, the new algorithm aims to provide useful, relevant and more accurate local search results. The main updates are said to be enhanced location and distance ranking parameters. The algorithm is also somewhat more closely […]

On-Page Optimization Pitfalls And Myths

Over Optimization On-page over optimization is the application of too much SEO efforts on a page or site, resulting in a significant drop in rankings. This typically happens at a page level and can be reversed by de-optimizing the page to an acceptable level. A good way to think about this is that when Google […]

How To Build Sitemaps For SEO

Sitemaps are a way for SEOs and webmasters to tell Google their site structure and the important URLs on their website. In this article we will cover the two types of sitemaps, XML and HTML, and how each one works. We will also cover important considerations to avoid with sitemaps. XML Sitemaps XML sitemaps are […]

The Importance Of Site Speed For SEO

By far the biggest reason to improve the speed of your website is because visitors prefer fast loading sites. To the extent that your role involves caring about actual conversions rather than just number of visitors to the site, you should pay fanatical attention to the time it takes to download and render pages on […]