Post SEO Check-list

Here’s a blog post check-list of items to follow for successful, SEO-optimized blog posting (It may appear long at first, but will become 2nd nature after just a few uses!):

1. Inserting Post Content & Post Length

Make sure the post is at least 600 words long. In the newer WordPress versions (3.9+), you can simply copy & paste from Word. For older versions of WP, use the ‘paste from Word’ button. This button – and a few others for things like formatting, etc – can be seen by clicking the ‘toolbar toggle’ button (formerly known as the ‘kitchen sink’ button).

2. Subheadings Format

Ensure subheading titles (the ‘2. Subheadings Format’ above) within the post are ‘Heading 2’ (or Heading 3, whatever your blog administrator has asked for. Subheadings should NOT be bold, just Heading [X]). They must not contain any funky characters like dashes (‘-‘) or whatnot, just good ol’ plain subheading title text. If you can’t see formatting options clicking the ‘toolbar toggle’ button (formerly known as the ‘kitchen sink’ button).

3. Always Use At Least One Image

Insert at least one image (no larger than 540 x 540). The first image ( note: do not set any image as the ‘featured image’  unless your theme specifically allows you to do so) should have the following:

  1. Before dropping the image into the post:
  2. Enter the post title into the [Blog/Article Title] field on the Twoggle handy web tools (open this page in a new window to keep it side by side to the post editing window).
  3. Use the URL String out on the handy tools (above) output to rename your image file to {url-out-string}. jpg (or .png / .gif or whatever your extension of your image file is, do not change this extension part). So if the post title is ‘Why Guest Blogging Rocks’, the image should be name why-guest-blogging-rocks.png before uploading it to the post (once images are uploaded, they can’t be renamed).
  4. Drop the image into the post: After the first paragraph (so that the image is visible immediately when viewing the blog post – above the fold), drop the image into the post (WP 3.9+, for previous versions, use the ‘Insert Media’ button, this basically does the same thing). The ‘Insert Media’ box will appear:* WordPress automagically inserts the permapage string into the ‘title’ field – leave this as is. Same for caption & description.
  5. Copy the blog post title from notepad & paste into the ‘Alt’ field. This is important for SEO to have the correct image alt tags.
  6. Make sure alignment is set to Center, Link To = ‘Media File’ and size is appropriate (if the image is really large I usually choose the Large 540 x 540 option).
  7. Click ‘Insert Into Post’. It should appear in the post at the correct place (if not, do not re-upload it, but rather re-select the image from the Media Library). That’s the image done!
  8. If inserting more images, again, use descriptive names (what the image is about) in the image’s Alt tag and filename.
  1. CATEGORIES & TAGS:- Category: Select one category only. Pick 2 at most if you absolutely can’t decide on only one which is appropriate.- Tags: Only use existing tags – unless you absolutely can’t find a suitable one, avoid creating a new tag. Or if you do, make sure that you assign another post to that tag – basically always ensure 2 or more posts are assigned to a tag. Why? Because of the way ‘tag’ pages get generated by WordPress, tags with only one post belonging to them cause ‘duplicate’ pages (bad for SEO) (see the link for more info).
  2. SEO (by Yoast) SETTINGS:
    (Not applicable if only submitting a Word doc or guest post via Twoggle Guest Blogger)Choose a focus keyword phrase which makes sense. Anywhere between 2 and 4 words in the phrase is fine. All lights should be green and ‘SEO: Good’ (green light) should appear in the publish box in the top right:Post Checklist: SEO Settings
  3. Doneski!
    Save the draft / schedule for publishing (depending on instructions). That’s it, you’re done!