Blog layout. Hmmm … For some bloggers, the look of their website is a minor concern. For others, layout is everything. How much does appearance affect those who view your blog?
From the science behind good looks to the content of your website, this blog post will look at how important a blog’s appearance is.
Good looks and trustworthiness
As much as we’d like to believe that looks aren’t everything, it has been proven that human beings are more likely to trust people that they find physically attractive. This explains why beautiful individuals star in so many advertisements: if the product works for them, then it will definitely work for you, right?
The same method can be applied to your website. The tidier a space appears, the easier it is for the mind to process. Viewers are more likely to spend time on a blog that looks good and is easy to navigate.
Isn’t content more important?
If you are a household name in the world of web content, people aren’t going to be fussed about how your blog/portfolio looks. Editors know that you can get the job done and there are designers that can handle how their website appears.
However, when you are still trying to get your name out there, appearance plays a slightly bigger role. After all, you want viewers to come to your website again and again.
You might think that a getting a good look for your blog means forking out a shedload of money to a top-notch designer, but this doesn’t have to be the case. A WordPress or Blogger page costs nothing to set up and while there are many generic design choices, these are very easy for viewers to navigate.
Use the right tools to communicate
When communicating design options with creative developers, make sure to use the right tools. Proper communication is key, and wire-framing tools can be your friend here. A favourite of mine has been Balsamiq Mockups.
It’s up to you
If you want to hire a graphic designer to build you a good looking website that’s easy to explore then by all means, go ahead. If you’re on a budget, a free blog with a simple, generic design is a great way of directing people to your portfolio.
As long as your website can be accessed easily and you work can be seen with little hassle, you might not have any problems with making a free blog. Plus, editors are mostly interested in the quality of your written work. How your website looks is more or less up to you.
How essential; do you think a blog’s appearance is? Is content more important than looks, or vice versa? Share your thoughts in the comments section.