Author Archives: Louise Keogh

Video Content Marketing In 2017

Video is officially leading the pack in content marketing. Per a recent survey conducted by ANIMOTO, an ability to create video is the most desirable marketing skill to be in possession of. I must admit, this revelation made me slightly nervous. On examination of why my palms were sweating at the thought of video content […]

How I Built a Copywriting Business While Working a 9 To 5

Gary Vaynerchuk or Gary Vee as he is more fondly known recently spoke about how to grow a business dream whilst still doing the nine to five grind. His speech resonated with me, as I have my own experiences of starting with nothing but a dream and building it up to something that I am […]

How To Continue Building Backlinks

We Want to Start Building Backlinks! Creating content that has a lasting presence and continuous readership is really the aim of the game. It’s not uncommon in content marketing circles to create content, do some outreach to gain links, then start again with fresh content. This cycle seems exhausting and wasteful. What if there are […]

Top Ten WordPress Plugins Of 2017

No fluff. No frills. Just the top ten WordPress plugins you need. Right now. YOAST – FREE Been there, wrote a blog post about it. But needs to be mentioned again. YOAST is an SEO optimisation plugin, making your job as easy as just carving some killer content. Once you have entered your post into […]

Building a Marketing Strategy For Your Small Business

It doesn’t matter if your business is exclusively online or has a physical presence; once you have a website, this marketing strategy is workable for you. Most business owners are not marketing extraordinaire’s, so it can be daunting to attempt to navigate the digital marketing world without the smarts. There is an abundance of help […]

SEO And Keywords – A Simple Model

I make a living (part time) from copy-writing. I have recently only been able to say those words aloud, due to a lack of confidence in my abilities. This was largely due to my absence of any professional copy-writing training or formal digital marketing studies. Having said that, I have managed to build up a […]

10 Tasty Tips For Hitting The Blogging Nail On The Head

This piece is a snappy round-up of some of the hottest tips you need to carve out a beautiful blog. And beauty brings in the babes, right? Here are our top ten for hitting the blogging nail on the head: Title An awesome eye-catching title is an absolute must have. Don’t scrimp your time on […]

Blogging And Social Media – A 360 Approach

Do you know that there is now an accredited social media course being delivered in Australia? This is a picture-perfect example of the incredible shift there has been around the validity of social media as an educational field of its own. While this marketing medium is nothing new to the average business owner, the fact […]

Content Creation Trend Predictions For 2017

What a time to be alive and in the content marketing industry! It is absolutely exploding in popularity now, and sees no signs of slowing down. With that in mind, I have decided to look to the predictions for trends in the industry this year. Believe me, if content creation is your thing, you need […]

Blog Batching – The Way Forward

The New Year is well and truly upon us; in fact, 2017 is such old news that I feel like I should be making my 2018 resolutions. Better late than never as they say, so this year I have decided to digress from the norm. I will not make promises to go to the gym […]