Author Archives: Louise Keogh

Blogging And Social Media – A 360 Approach

Do you know that there is now an accredited social media course being delivered in Australia? This is a picture-perfect example of the incredible shift there has been around the validity of social media as an educational field of its own. While this marketing medium is nothing new to the average business owner, the fact […]

Content Creation Trend Predictions For 2017

What a time to be alive and in the content marketing industry! It is absolutely exploding in popularity now, and sees no signs of slowing down. With that in mind, I have decided to look to the predictions for trends in the industry this year. Believe me, if content creation is your thing, you need […]

Blog Batching – The Way Forward

The New Year is well and truly upon us; in fact, 2017 is such old news that I feel like I should be making my 2018 resolutions. Better late than never as they say, so this year I have decided to digress from the norm. I will not make promises to go to the gym […]

Beat The Blogging Block

The cursed writers block. It can pounce at any time, quite usually at the worst time such as deadline day. If, like me, you are a regular blog contributor you know what I mean. Another issue that can be sometimes faced as a writer is a feeling of stagnation in subject matter. It is no […]

Guest Blogging – What Is It All About?

Guest blogging itself doesn’t take much explaining but the reasons behind doing it certainly do. So I thought I would make a blog post in its honour. You are welcome. What is a guest blog? A guest blog is a post written by someone for a website that is not their own. While some people […]

Online Monetization

Once upon a time working from home was reserved for novelists and dodgy multi-level marketing people. Those days are behind us folks, and there is now more opportunity than ever to live the dream. The dream to get paid for staying in your PJ’s all day. All one needs to have for such a life […]

Great Sources Of Freelance Work For Writers

While this blog is going to be full of positives, I need to start with a little bit of negative. As a struggling freelance writer, there is nothing that irks me greater, then seeing content mills paying a cent per word. Please let me appeal to your inner Shakespeare and tell you, that you are […]

Google Analytics – Part 2

For part two of the Google Analytics series, we are going to look a little more in depth into the four components of GA. The 4 components, as a reminder are – Collection Processing Configuration Reporting Collection At collection stage, the raw data is captured and delivered to GA. We learned last week that a […]

Google Analytics – Part 1

This 2-part series examines Google Analytics and its very important place in measuring outcomes. Because we are sound and want to make sure that you get the most out of this topic, we have divided it over 2 weeks. Google Analytics is an absolute minefield, so we are going to start small, and build from […]

Blog With Success – Part 3

Building your Audience So after part 1 and 2 of our blogging series, we can only assume that you are working it like a boss. At this point, we have laid some foundations for you in respect to blogging platforms, and digital media skills. Once you have nailed these, it is time to really start […]