Contrary to popular belief, email marketing is still the best way to push your products to a wider audience. That is why building a strong email list is as important as knowing every single CEO in Silicon Valley, but what people tend to forget quite easily is that an email list is a living thing.
It’s a live being, one that grows, shrinks, transforms and takes various shapes as times goes by. What many marketers fail to realize is that their email list degrades more than 20 percent every year, due to a number of different factors.
Importance of Email Subscribers
Building a list of subscribers to your blog is one of the best ways to increase the overall traffic to your site. While there are several ways you could do this, one of my preferred methods is by giving my readers the ability to subscribe to my content either via email or an RSS feed. Thanks to Google, there is a wonderful tool to do this called Feedburner.
Some people change jobs, and with them they change their email addresses. Others simply don’t want to use their old xXxDemonFromHell666xXx@hotmail.com address as they look for a job, while some simply like changing things.
That is why you must constantly be vigilant about your email list. It’s your weapon of choice, your most valued asset – take care of it. Getting a large group of subscribers is not always the easiest thing to do.
I’ve used various methods to keep my email list growing, and I’ve listed 11 unique ways which I want to share with you in this article.
1) Offer various subscription plans
Don’t make your subscription just an on/off thing. Offering a more targeted approach will help you keep your subscribers and gain new ones, easily.
2) Offer free knowledge
In many cases, people join a subscription list to read interesting things and learn something new. Make sure you don’t just market a product or a service – give something for free, too.
3) Create a landing page
You need a website where people can find out about your newsletter, and make sure you make the subscription template in a visible position.
4) Use social media to get subscribers
I can’t stress this enough, yet people somehow move away from social media. Use it in unison with your landing page.
5) Use Pinterest
Especially if you’re trying to boost your female audience. Even though it was designed for both sexes, Pinterest is used mostly by women. Take advantage of that knowledge and use the site to get new subscribers.
6) Add QR codes
Whatever printed material you have, add QR codes that send the visitors to your landing page where they can subscribe.
7) Monitor your traffic sources
If you know where your visitors are coming from, you can tailor your content to better suit them. That way they will subscribe more easily.
8) Don’t buy an email list
Seriously, just don’t do it. People hate getting emails from companies they didn’t subscribe to and it will ruin your reputation.
9) Use split-testing
Create two different landing pages and have people visit one or the other. That way you can see which landing page generates more visitors and more subscribers.
10) Avoid distractions
Make sure your landing page points to one thing, and one thing only. And that is – subscribing. Avoiding subscriptions will increase your opt-in definitely.
11) Do a guest blog
Find a popular blog which might have an audience that suits you and offer to write a free blog post. In return, you can link your blog back to your landing page.